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Marketing Problem Recognition

Posted by admin in Services on Mar 27th, 2012 | 0 comments
This is the beginning of the consumer purchase decision model where the individual identifies a problem or a need that he/she would like solved or satisfied. In most cases this problem recognition or identifica­tion of a need stage can be reached by either an ‘internal cue’ such as a feeling of illness or an injury, or an ‘external cue’ such as a regulatory requirement for VAT returns or conveyance, etc. Marketers are obviously interested in identifying the types of cues that bring individuals in their own marketplace to the problem recognition stage that results in the identification of a need for a professional service.

 

Information search

Having identified a need, a consumer will seek information upon various ways in which the need may be satisfied. Information searches may range from simply looking up the number of your family doctor in the routinized response situation to ringing professional bodies and individual firms for information, brochures, etc. with numerous stages of effort and complexity in-between. Marketers will be keen to examine the information-searching activities of consumers in their target market in order to best utilize their marketing communication resources.

Evaluation of alternatives

Having collected and analyzed information from the information search stage the consumer will feel able to identify potential profes­sional service providers that may be able to solve their problem or fulfill their professional service need. The actual criteria used in making a choice between a set of potential service providers will differ between different types of need. However, in most cases consumers will evaluate upon criteria that enable them to feel confidence and less uncertainty in the service provider, e.g. years of experience, personal experience of firm, referral from a friend or colleague, etc. Typically, less research has been conducted into the evaluation of professional service providers in the consumer marketplace than in the corporate marketplace. One research study in the United States, however, suggested that male consumers are more likely to use tangible external cues in their evaluation than women. Sarah writes for websites mostly allpro sports and Business sites.

The Significance of Ethanol

Posted by admin in Finance, Investment, Services on Nov 28th, 2009 | 0 comments

An alternative sources of energy is always going on. Crude oil is getting scarce and many companies try to develop new alternatives like natural gas and ethanol. Ethanol has an agreeable odor and is a clear liquid. By the process of fermentation, corn, potatoes and wheat can all produce a starch that can become ethanol and when mixed with regular gasoline, it becomes gasohol.
This process is being researched and developed by energy companies that happen to be listed on the stock market. For over five years these companies have been a well known pick by savvy investors. While still initially costly, the public must wait for the availability to show its self. Much work still must be done in the development of other energy sources and that will be more of a priority as the fossil fuels are depleting faster and faster.
Not only will the technology companies be involved but the public as well can be a part of this development. The investment performance of alternative energy companies are not yet competitive like the established companies, but keep an eye on them, then will one day be up there with the big guys.